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A cinematic institutional video capturing the vision, technology, and people behind a transformative moment in the company’s history.
MORIN BY KINGSPAN
2025
SHAPING THE FUTURE
Morin Corporation is a leading manufacturer of architectural metal wall and roof systems, with a legacy dating back to 1959. As part of the Kingspan Group, Morin is recognized for its commitment to innovation, quality, and engineering excellence, continuously setting new standards in an industry that has seen little change over the decades.
The Project: We partnered with Morin to produce an institutional video for the launch of its new manufacturing facility in Little Rock, Arkansas. The video was created to mark a major milestone in the company’s evolution and premiered at a key Morin and Kingspan event, introducing the facility to executives, partners, architects, and internal teams.
The Challenge: The goal was to go beyond a traditional factory video and capture the emotion behind this moment. The story needed to reflect the people who brought the project to life, the vision behind the investment, and the innovation embedded in the new production process. Through interviews and storytelling, the video balances technical excellence, highlighting next-generation roll forming technology, with human impact, including job creation, long-term growth, and Morin’s role in shaping the future of the industry.
What We Did: We led two full days of on-site production in Arkansas, capturing the facility, machinery in motion, and the atmosphere of innovation within the space. We conducted interviews with key leaders involved in the project, including executive, sales, and operations leadership, and crafted a narrative that connects Morin’s rich history with its forward-looking vision. Video production was led by Aora Films, one of our creative partners, responsible for bringing the concept to life through cinematic execution. From strategy and storytelling to art direction and post-production, the focus was on delivering a premium, inspiring video that reflects Morin’s scale, ambition, and impact.
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