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We rebranded a decade-old coffee shop to reflect its true personality, boosting visibility, engagement, and sales through strategic design and content.
BEAN BOX
2020 - Present
DESIGNING FOR THE COMMUNITY
Bean Box is a small coffee shop located in San Diego, CA. Despite being in operation for over a decade, the business' visual identity did not show its unique personality.
We saw an opportunity to bring the brand’s authentic spirit to life through strategic, thoughtful design. By reconnecting the visual identity with the heart of the community it serves, we helped Bean Box stand out while staying true to its roots.
What We Did: We provided this small business with full branding consulting. Through surveys conducted with customers, employees, and the CEO, we gained a deep understanding of the real brand image and developed a fresh brand identity, encompassing its positioning, promise, purpose, and attributes. Incorporating this innovative outlook, we crafted a dynamic, minimalist logo and branding package. The selected colors and shapes encapsulate the brand’s essence of community, warmth, and sociability, reflecting its relationships with clients. This fresh visual identity has been seamlessly integrated into the store’s aesthetics, business stationery, packaging, marketing collateral, and social media content production and strategy, ensuring a cohesive brand image across all touchpoints.
Results: Our comprehensive approach ensured that the brand’s image is cohesive across various platforms and touchpoints, enhancing brand recognition, impact, and ultimately driving increased sales. Also, the Bean Box Instagram account experienced a remarkable +119% increase in profile activity and a substantial +128% surge in profile visits during the first three months under our management.
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